Clean Room Accounting for UA/Monetization

  • Salaries
  • Offices
  • SaaS
  • Server costs
  • Freelancers
  • Etc.

Let’s get practical

Fixed vs dynamic UA spend

What about operating capital?

  1. You set aside an amount of money (for example from a VC round) to cover the studio running costs for a period of time (let’s say 12 months) at which point you reevaluate
  2. You withdraw a fixed amount each month to cover the cash flow of the business (ideally in one payment), after which all remaining proceeds can be allocated towards UA as free cash flow

Summary

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