Clean Room Accounting for UA/Monetization

  • Salaries
  • Offices
  • SaaS
  • Server costs
  • Freelancers
  • Etc.

Let’s get practical

Fixed vs dynamic UA spend

What about operating capital?

  1. You set aside an amount of money (for example from a VC round) to cover the studio running costs for a period of time (let’s say 12 months) at which point you reevaluate
  2. You withdraw a fixed amount each month to cover the cash flow of the business (ideally in one payment), after which all remaining proceeds can be allocated towards UA as free cash flow




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