Martin Macmillan – Medium

Martin Macmillan

Martin Macmillan

Appodeal and Pollen VC announce new partnership

Appodeal and Pollen VC announce a strategic partnership to empower app developers and game studios. This collaboration provides immediate…

2 min readSep 29, 2023

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Appodeal and Pollen VC announce new partnership

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Martin Macmillan

Discover what you’re REALLY paying for debt financing

Debt and revenue based finance options for early/growth stage businesses has become much more mainstream over the last few years, as…

2 min readJun 15, 2023

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Discover what you’re REALLY paying for debt financing

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Martin Macmillan

How credit lines work in the mobile ads industry

The mobile ads ecosystem is maturing fast thanks to the recent spate of consolidations over the last few years. But with many economies on…

5 min readJun 8, 2023

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How credit lines work in the mobile ads industry

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Martin Macmillan

A guide to self-publishing your hyper casual game

As the hyper casual gaming market continues to evolve, self-publishing has become an appealing option for developers looking to bring their…

3 min readMay 18, 2023

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A guide to self-publishing your hyper casual game

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Martin Macmillan

Why gaming studios shouldn’t raise VC funding after series A

When we launched Pollen VC in 2014, you could pretty much count the VCs who invested in gaming studios on one hand. Fast forward to 2021…

5 min readApr 4, 2023

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Why gaming studios shouldn’t raise VC funding after series A

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Martin Macmillan

Why the F2P playbook needs to change

Sonja Ängeslevä, CEO and Co-founder of Phantom Gamelabs talks with Peggy about why the free to play games playbook needs to change, and how…

14 min readMar 27, 2023

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Why the F2P playbook needs to change

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Martin Macmillan

Appfigures podcast with Ariel Michaeli: Turning revenue into growth

We were recently honoured to be invited as a guest on Ariel from Appfigures podcast. Our CEO, Martin Macmillan, had a great chat with Ariel…

3 min readMar 13, 2023

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Appfigures podcast with Ariel Michaeli: Turning revenue into growth

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Martin Macmillan

How rising interest rates impact mobile user acquisition

The world is in a very different place to where we were a year ago. After a long period of historically low interest rates, for the first…

5 min readFeb 24, 2023

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How rising interest rates impact mobile user acquisition

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Martin Macmillan

Goldilocks and the three mobile game genres

Game genre matters

3 min readFeb 10, 2023

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Goldilocks and the three mobile game genres

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Martin Macmillan

Slicing up the hyper casual pie

Today’s hyper casual market is driven by big numbers, thin margins, and is very much a business of scale. Huge UA budgets ensure rapid…

3 min readFeb 3, 2023

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Slicing up the hyper casual pie

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Martin Macmillan

Martin Macmillan

CEO & Founder at Pollen VC - London, we provide devs early access to revenues earned from the app stores so they can rapidly reinvest https://pollen.vc

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