ROAS, SCHMOAS: Why 100% ROAS Isn’t the Win You Think It IsI’ve always been astounded by the mobile gaming industry’s obsession with ROAS as a metric.5d ago5d ago
Embedded Finance: A New Breed of Lending Products in Mobile Gaming and AppsThere’s a growing trend emerging in mobile gaming and apps — one that could reshape how user acquisition (UA) is financed and who controls…Jun 19Jun 19
VC’s Launching Credit Funds: Opportunities and ConflictsOver the last few months, I’ve had five conversations with different venture capital funds at various stages of exploring launching credit…May 28May 28
Why Credit and Collections Are Holding Back Mobile AdvertisingHaving worked in the world of mobile advertising for more than 10 years, I’m astonished at the lack of progress in how the credit and…May 13May 13
New metric to assess risk/reward of UA opportunities?As a reformed investment banker sometimes I like to hark back to my old days and borrow concepts from traditional finance, applying them to…Mar 13Mar 13
The Definitive Guide to Selecting a UA Financing Partner.We’re happy to share that the Mobile Finance Collective’s 2025 edition of The Definitive Guide to Selecting a UA Financing Partner is now…Feb 25Feb 25
Navigating Conflicting Data Sources in Finance and UA — PGC London Panel DiscussionAt Pocket Gamer Connects London 2025, the Mobile Finance Collective had the pleasure of hosting an insightful panel discussion titled…Feb 6Feb 6
Platform payouts over the holidays — Don’t get caught outAs we approach the holiday season, finance and UA teams are in planning mode, figuring out how to take advantage of the opportunities of…Dec 16, 2024Dec 16, 2024
Half-Life: A Crucial Metric for Mobile Game SuccessIn the fiercely competitive mobile gaming landscape, marketers are constantly seeking strategies to better understand their metrics and…Dec 5, 2024Dec 5, 2024
Rounding Up the Zombie GamesAfter the heady years of 2019–2022 where VCs abandoned their traditional “we don’t invest in content plays — games is a hits business”…Oct 23, 2024Oct 23, 2024
