Why aren’t you spending more on UA?A practical decision tree for CFOs, founders, and UA leads in mobile gaming and apps3d ago3d ago
A Clean-Room Accounting Framework for UA and Monetization in Mobile GamingA practical framework for finance leaders to bring clarity, control, and confidence to their paid user acquisition growth machine.Oct 28Oct 28
If our UA machine is working — where can we find the capital to keep scaling it?A decade after founding Pollen VC and having lent hundreds of millions of dollars into the sector, I’ve seen the same question surface…Sep 26Sep 26
ROAS, SCHMOAS: Why 100% ROAS Isn’t the Win You Think It IsI’ve always been astounded by the mobile gaming industry’s obsession with ROAS as a metric.Jul 15Jul 15
Embedded Finance: A New Breed of Lending Products in Mobile Gaming and AppsThere’s a growing trend emerging in mobile gaming and apps — one that could reshape how user acquisition (UA) is financed and who controls…Jun 19Jun 19
VC’s Launching Credit Funds: Opportunities and ConflictsOver the last few months, I’ve had five conversations with different venture capital funds at various stages of exploring launching credit…May 28May 28
Why Credit and Collections Are Holding Back Mobile AdvertisingHaving worked in the world of mobile advertising for more than 10 years, I’m astonished at the lack of progress in how the credit and…May 13May 13
New metric to assess risk/reward of UA opportunities?As a reformed investment banker sometimes I like to hark back to my old days and borrow concepts from traditional finance, applying them to…Mar 13Mar 13
The Definitive Guide to Selecting a UA Financing Partner.We’re happy to share that the Mobile Finance Collective’s 2025 edition of The Definitive Guide to Selecting a UA Financing Partner is now…Feb 25Feb 25
Navigating Conflicting Data Sources in Finance and UA — PGC London Panel DiscussionAt Pocket Gamer Connects London 2025, the Mobile Finance Collective had the pleasure of hosting an insightful panel discussion titled…Feb 6Feb 6
