Half-Life: A Crucial Metric for Mobile Game SuccessIn the fiercely competitive mobile gaming landscape, marketers are constantly seeking strategies to better understand their metrics and…Dec 5Dec 5
Rounding Up the Zombie GamesAfter the heady years of 2019–2022 where VCs abandoned their traditional “we don’t invest in content plays — games is a hits business”…Oct 23Oct 23
Why Lifetime IRR is better than ROAS for measuring marketing performance over timeAs user acquisition gets more competitive on mobile, UA and finance leads are constantly looking for ever more sophisticated ways of…Aug 9Aug 9
Mobile Apps & Gaming CFO SummitOur first in-person event — European Mobile App / Gaming CFO Summit took place on the 5th July, kindly hosted by Miniclip at their…Jul 18Jul 18
Join us at our first event — European Mobile Gaming/App CFO SummitWe’re thrilled to announce our first in-person (free to attend) event in London on Friday July 5th, hosted at our friends at @Miniclip’s…Jun 27Jun 27
Full steam Ahead for emotional intelligence app with Pollen VCAhead is a coaching app founded by Kai Koch and John Roggan based in Berlin, Germany — dubbed as the “Duolingo for emotional intelligence”…May 16May 16
Appodeal and Pollen VC announce new partnershipAppodeal and Pollen VC announce a strategic partnership to empower app developers and game studios. This collaboration provides immediate…Sep 29, 2023Sep 29, 2023
Discover what you’re REALLY paying for debt financingDebt and revenue based finance options for early/growth stage businesses has become much more mainstream over the last few years, as…Jun 15, 2023Jun 15, 2023
How credit lines work in the mobile ads industryThe mobile ads ecosystem is maturing fast thanks to the recent spate of consolidations over the last few years. But with many economies on…Jun 8, 2023Jun 8, 2023
A guide to self-publishing your hyper casual gameAs the hyper casual gaming market continues to evolve, self-publishing has become an appealing option for developers looking to bring their…May 18, 2023May 18, 2023