Revenue Based Lending (also known as Revenue Based Investing and Revenue Based Finance) is an increasingly popular alternative to raising additional equity at a company’s growth stage. It’s gaining traction in sectors like SaaS and eCommerce where predictable revenues exist that lenders can get comfortable with as a more capital-efficient way to fund growth through paid advertising.

Typically an amount is advanced upfront, say $100k, with the expectation (or requirement) that funds will be used to drive growth through acquiring additional customers via platforms like Facebook and Google. …

Martin Macmillan

CEO & Founder at Pollen VC - London - https://pollen.vc

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