Revenue Based Lending (also known as Revenue Based Investing and Revenue Based Finance) is an increasingly popular alternative to raising additional equity at a company’s growth stage. It’s gaining traction in sectors like SaaS and eCommerce where predictable revenues exist that lenders can get comfortable with as a more capital-efficient way to fund growth through paid advertising.

Typically an amount is advanced upfront, say $100k, with the expectation (or requirement) that funds will be used to drive growth through acquiring additional customers via platforms like Facebook and Google. …

Martin Macmillan

CEO & Founder at Pollen VC - London -

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store