Debt and revenue based finance options for early/growth stage businesses has become much more mainstream over the last few years, as founders seek alternative sources of capital to fund their growth. …

The mobile ads ecosystem is maturing fast thanks to the recent spate of consolidations over the last few years. But with many economies on the brink of recession and a massive slowdown in the tech sector, the focus is on delivering profits for shareholders, rather than growth at all costs…

As the hyper casual gaming market continues to evolve, self-publishing has become an appealing option for developers looking to bring their games to the masses. In this guide, we will walk you through the essential steps involved in self-publishing a hyper casual game, from concept to launch. …

When we launched Pollen VC in 2014, you could pretty much count the VCs who invested in gaming studios on one hand. Fast forward to 2021 and studio founders were spoilt for choice, with billions raised as the gaming sector became a glamorous investment opportunity. This, off the back of…

Sonja Ängeslevä, CEO and Co-founder of Phantom Gamelabs talks with Peggy about why the free to play games playbook needs to change, and how to do it. Sonja has vast experience in product management, CI and data analytics in the fields of mobile gaming and B2C product development. Transcript Peggy…

We were recently honoured to be invited as a guest on Ariel from Appfigures podcast. Our CEO, Martin Macmillan, had a great chat with Ariel about Turning Revenue into Growth. Traditionally, if game developers or app studios discovered they have a ROAS positive ads machine, they could go to their…

The world is in a very different place to where we were a year ago. …

Game genre matters Genre is more important than ever in mobile gaming. The LTV potential of a game plus the time to achieve positive ROAS play a factor in deciding where the money is, and what type of game to create. Let Goldilocks help us to illustrate this point in a little mobile…

Today’s hyper casual market is driven by big numbers, thin margins, and is very much a business of scale. Huge UA budgets ensure rapid escalation to the top of the charts, which is the key formula for success. The longevity of the game is not the objective. …