Martin MacmillanWhy Lifetime IRR is better than ROAS for measuring marketing performance over timeAs user acquisition gets more competitive on mobile, UA and finance leads are constantly looking for ever more sophisticated ways of…Aug 9Aug 9
Martin MacmillanMobile Apps & Gaming CFO SummitOur first in-person event — European Mobile App / Gaming CFO Summit took place on the 5th July, kindly hosted by Miniclip at their…Jul 18Jul 18
Martin MacmillanJoin us at our first event — European Mobile Gaming/App CFO SummitWe’re thrilled to announce our first in-person (free to attend) event in London on Friday July 5th, hosted at our friends at @Miniclip’s…Jun 27Jun 27
Martin MacmillanFull steam Ahead for emotional intelligence app with Pollen VCAhead is a coaching app founded by Kai Koch and John Roggan based in Berlin, Germany — dubbed as the “Duolingo for emotional intelligence”…May 16May 16
Martin MacmillanAppodeal and Pollen VC announce new partnershipAppodeal and Pollen VC announce a strategic partnership to empower app developers and game studios. This collaboration provides immediate…Sep 29, 2023Sep 29, 2023
Martin MacmillanDiscover what you’re REALLY paying for debt financingDebt and revenue based finance options for early/growth stage businesses has become much more mainstream over the last few years, as…Jun 15, 2023Jun 15, 2023
Martin MacmillanHow credit lines work in the mobile ads industryThe mobile ads ecosystem is maturing fast thanks to the recent spate of consolidations over the last few years. But with many economies on…Jun 8, 2023Jun 8, 2023
Martin MacmillanA guide to self-publishing your hyper casual gameAs the hyper casual gaming market continues to evolve, self-publishing has become an appealing option for developers looking to bring their…May 18, 2023May 18, 2023
Martin MacmillanWhy gaming studios shouldn’t raise VC funding after series AWhen we launched Pollen VC in 2014, you could pretty much count the VCs who invested in gaming studios on one hand. Fast forward to 2021…Apr 4, 2023Apr 4, 2023
Martin MacmillanWhy the F2P playbook needs to changeSonja Ängeslevä, CEO and Co-founder of Phantom Gamelabs talks with Peggy about why the free to play games playbook needs to change, and how…Mar 27, 2023Mar 27, 2023