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Martin Macmillan

New metric to assess risk/reward of UA opportunities?

As a reformed investment banker sometimes I like to hark back to my old days and borrow concepts from traditional finance, applying them to…

Mar 13

New metric to assess risk/reward of UA opportunities?

Mar 13

The Definitive Guide to Selecting a UA Financing Partner.

We’re happy to share that the Mobile Finance Collective’s 2025 edition of The Definitive Guide to Selecting a UA Financing Partner is now…

Feb 25

The Definitive Guide to Selecting a UA Financing Partner.

Feb 25

Navigating Conflicting Data Sources in Finance and UA — PGC London Panel Discussion

At Pocket Gamer Connects London 2025, the Mobile Finance Collective had the pleasure of hosting an insightful panel discussion titled…

Feb 6

Navigating Conflicting Data Sources in Finance and UA — PGC London Panel Discussion

Feb 6

Platform payouts over the holidays — Don’t get caught out

As we approach the holiday season, finance and UA teams are in planning mode, figuring out how to take advantage of the opportunities of…

Dec 16, 2024

Platform payouts over the holidays — Don’t get caught out

Dec 16, 2024

Half-Life: A Crucial Metric for Mobile Game Success

In the fiercely competitive mobile gaming landscape, marketers are constantly seeking strategies to better understand their metrics and…

Dec 5, 2024

Half-Life: A Crucial Metric for Mobile Game Success

Dec 5, 2024

Rounding Up the Zombie Games

After the heady years of 2019–2022 where VCs abandoned their traditional “we don’t invest in content plays — games is a hits business”…

Oct 23, 2024

Rounding Up the Zombie Games

Oct 23, 2024

Why Lifetime IRR is better than ROAS for measuring marketing performance over time

As user acquisition gets more competitive on mobile, UA and finance leads are constantly looking for ever more sophisticated ways of…

Aug 9, 2024

Why Lifetime IRR is better than ROAS for measuring marketing performance over time

Aug 9, 2024

Mobile Apps & Gaming CFO Summit

Our first in-person event — European Mobile App / Gaming CFO Summit took place on the 5th July, kindly hosted by Miniclip at their…

Jul 18, 2024

Mobile Apps & Gaming CFO Summit

Jul 18, 2024

Join us at our first event — European Mobile Gaming/App CFO Summit

We’re thrilled to announce our first in-person (free to attend) event in London on Friday July 5th, hosted at our friends at @Miniclip’s…

Jun 27, 2024

Join us at our first event — European Mobile Gaming/App CFO Summit

Jun 27, 2024

Full steam Ahead for emotional intelligence app with Pollen VC

Ahead is a coaching app founded by Kai Koch and John Roggan based in Berlin, Germany — dubbed as the “Duolingo for emotional intelligence”…

May 16, 2024

Full steam Ahead for emotional intelligence app with Pollen VC

May 16, 2024

Martin Macmillan

Martin Macmillan

CEO & Founder at Pollen VC - London, we provide devs early access to revenues earned from the app stores so they can rapidly reinvest https://pollen.vc

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