Martin Macmillan – Medium

Martin Macmillan

Martin Macmillan

Rounding Up the Zombie Games

After the heady years of 2019–2022 where VCs abandoned their traditional “we don’t invest in content plays — games is a hits business”…

Oct 23

Rounding Up the Zombie Games

Oct 23

Martin Macmillan

Why Lifetime IRR is better than ROAS for measuring marketing performance over time

As user acquisition gets more competitive on mobile, UA and finance leads are constantly looking for ever more sophisticated ways of…

Aug 9

Why Lifetime IRR is better than ROAS for measuring marketing performance over time

Aug 9

Martin Macmillan

Mobile Apps & Gaming CFO Summit

Our first in-person event — European Mobile App / Gaming CFO Summit took place on the 5th July, kindly hosted by Miniclip at their…

Jul 18

Mobile Apps & Gaming CFO Summit

Jul 18

Martin Macmillan

Join us at our first event — European Mobile Gaming/App CFO Summit

We’re thrilled to announce our first in-person (free to attend) event in London on Friday July 5th, hosted at our friends at @Miniclip’s…

Jun 27

Join us at our first event — European Mobile Gaming/App CFO Summit

Jun 27

Martin Macmillan

Full steam Ahead for emotional intelligence app with Pollen VC

Ahead is a coaching app founded by Kai Koch and John Roggan based in Berlin, Germany — dubbed as the “Duolingo for emotional intelligence”…

May 16

Full steam Ahead for emotional intelligence app with Pollen VC

May 16

Martin Macmillan

Appodeal and Pollen VC announce new partnership

Appodeal and Pollen VC announce a strategic partnership to empower app developers and game studios. This collaboration provides immediate…

Sep 29, 2023

Appodeal and Pollen VC announce new partnership

Sep 29, 2023

Martin Macmillan

Discover what you’re REALLY paying for debt financing

Debt and revenue based finance options for early/growth stage businesses has become much more mainstream over the last few years, as…

Jun 15, 2023

Discover what you’re REALLY paying for debt financing

Jun 15, 2023

Martin Macmillan

How credit lines work in the mobile ads industry

The mobile ads ecosystem is maturing fast thanks to the recent spate of consolidations over the last few years. But with many economies on…

Jun 8, 2023

How credit lines work in the mobile ads industry

Jun 8, 2023

Martin Macmillan

A guide to self-publishing your hyper casual game

As the hyper casual gaming market continues to evolve, self-publishing has become an appealing option for developers looking to bring their…

May 18, 2023

A guide to self-publishing your hyper casual game

May 18, 2023

Martin Macmillan

Why gaming studios shouldn’t raise VC funding after series A

When we launched Pollen VC in 2014, you could pretty much count the VCs who invested in gaming studios on one hand. Fast forward to 2021…

Apr 4, 2023

Why gaming studios shouldn’t raise VC funding after series A

Apr 4, 2023

Martin Macmillan

Martin Macmillan

CEO & Founder at Pollen VC - London, we provide devs early access to revenues earned from the app stores so they can rapidly reinvest https://pollen.vc

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